women in public hospital maternity care had no continuity of carer.
Victoria, Queensland & WA · 2023AIHW, 2026
Doola helps
new moms to be
in the know
01 / The everyday unknownsPregnancy comes
Pregnancy comes
with enough unknowns
Care happens in appointments. Pregnancy happens every day. Doola brings a little clarity to the moments in between, with ingredient checks, nutrition insights and guidance for the week you’re in.
of Australian maternity models offered continuity across the whole maternity period.
Australia · 2025AIHW, 2025new and expectant mothers experience perinatal depression or anxiety.
Australia · 2026 announcementAustralian Government02 / Designed for the momentEach part of Doola,
Each part of Doola,
made for when you reach for it
A morning check of your week. A question at 2 am. A menu you’re not sure about. A list to take to your appointment. Doola gives each moment its own place, and keeps what you tell it on your phone.
In the morning · Today
Your day, told as a story
A short story opens your day: where you are this week, how your baby is growing and what’s coming up. Every fact names its source, and a one-tap check-in keeps track of how you feel.
At mealtimes · Nutrition
What to eat next
Ideas for your stage and the way you eat, leaning towards whatever you’re furthest behind on today. Every food and idea passes Doola’s food-safety checks first.
Any hour · Ask
A calm answer, with its sources
Most worries arrive at night. Ask leads with what matters, then the points behind it, each numbered to a trusted source. When a question is one for your OB or midwife, Doola says so.
Part of Premium · Something feels wrong is always freeAt the table · Scan
Point, and know what to check
Plates, menus, labels and skincare. Doola shows what food-safety and health agencies say, your own country’s first, and turns any gap into a question to ask.
3 free Food scans a dayBefore you buy · Scan
Know what’s in the bottle
Skincare, hair care and supplements too. Doola reads the label and finds what public guidance says to avoid in pregnancy, like the minoxidil in some hair-growth serums, with every source that covers it, your own country’s first.
Part of PremiumBefore your appointment · Next visit
Questions ready for the room
Keep questions from Ask or in your own words, add a photo when words aren’t enough, and show it all on screen at your visit. Doola helps you prepare; your doctor decides.
No source, no fact
Every health and stage fact names who said it, and Doola says what the source says, without changing a number or a condition.
Your country first
Guidance from where you live comes first. Other countries’ advice is listed too, and when sources disagree you see each one.
Never a diagnosis
Doola finds what trusted sources say, helps you prepare and keeps track. Your doctor or midwife decides.
Know what matters
between appointments
Your next appointment is Tuesday. Your questions come up every day.
“Is this feeling normal?” “Can I use this skincare?” “What should I eat?” Explore common body changes, everyday ingredients and what’s coming next for your stage.
Your weekly changes
Know what’s common and what’s next.
Food & nourishment
Find your nutrition focus for the week.
Ingredient checks
Take a closer look before you choose.
Guidance for you
Shaped by your stage and what you share.
04 / Where the answers come fromOfficial health guidance,
Official health guidance,
with its source shown.
Doola draws on what national health services, government health agencies and medical colleges publish, your own country’s first. Each answer names where it comes from. When sources differ, you see each one.
NHSNational Health Service- NICENational Institute for Health and Care Excellence
Pregnancy, Birth and BabyAustralian Government- healthdirectAustralian Government
- NHMRCNational Health and Medical Research Council
RANZCOGRoyal Australian and New Zealand College of Obstetricians and Gynaecologists- Better Health ChannelVictorian Government
- Health New ZealandTe Whatu Ora
ACOGAmerican College of Obstetricians and Gynecologists- CDCCenters for Disease Control and Prevention
- MedlinePlusUS National Library of Medicine
- womenshealth.govOffice on Women’s Health
- MyHealthfinderUS Department of Health and Human Services
Health CanadaGovernment of Canada- WHOWorld Health Organization
General information from public guidance. It doesn’t replace advice from your midwife or doctor. Doola isn’t affiliated with or endorsed by these organisations.
05 / Every version of youKnow all the way,
Know all the way,
TTC to postpartum
Your needs change after birth. You still deserve support. Explore guidance from trying to conceive through pregnancy and postpartum.
Trying to conceive
Explore food guidance with early pregnancy in mind.
Pregnancy
Follow your weekly changes, nutrition focus and baby’s development.
Postpartum
Update your stage and feeding context, and explore weekly insights after birth.
You’re becoming someone new.
You still deserve to feel like you.
You still deserve to feel like you.
06 / Personal should stay consideredKnow where your
Know where your
information goes
No ads, and we never sell your data. We use the details you share only to personalise guidance and run Doola.
Our privacy policy explains the service providers we use and how to request access, corrections or deletion.
Read our privacy policyOur vision: what we’re building nextConnecting the dots,
Connecting the dots,
with you at the centre
You
Your context
Community
Clinicians
Support should reflect more than a single question or moment.
Our vision is to connect the dots across your experience of motherhood.
We want what you share, what changes and what helps to inform more relevant guidance over time, with real human clinical support and validation.
Midwives and obstetricians would help review and refine that guidance, bringing professional judgement into how Doola learns to support you.
More helpful than I thought... Recommend to all new parents
Every mama deserves
safer choices
Start with guidance for your stage, or take a closer look
at an ingredient you’ve been wondering about.
4.6/5 on the US App Store
Free to download. In-app purchases available.Loved by 11K+ new moms-to-be.
The things you might be wonderingBefore you
Before you
download
Doola is a pregnancy app for trying to conceive, pregnancy and the first year after birth. It brings a weekly story for your stage, ideas for what to eat next, food and skincare label checks, answers from official health guidance, and questions ready for your next appointment.
Yes. TTC guidance helps you explore food choices with early pregnancy in mind.
From what national health services, government health agencies and medical colleges publish, such as the NHS, CDC and WHO, with your own country’s guidance first. Every answer names its source, and when sources disagree you see each one.
Ask uses AI to find and summarise what trusted health sources say, rather than the open web, and every point is numbered to its source. It tells you when a question is one for your doctor or midwife, and it never diagnoses.
Doola has no ads and never sells your data. Every health fact names its source, your own country’s guidance comes first, and food and skincare checks sit next to your weekly updates.
No. Doola provides educational information. Your doctor or midwife can assess symptoms and advise on your care.
Contact contact@doola.ai to make a privacy request. The privacy policy explains verification, retention and deletion timeframes.
Doola is free to download, with 3 free food scans a day. Ask, skincare scans and some other features are part of Premium. Check the App Store listing for current prices.